WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and comprehensive marine protection. No other conservation organization is able to leverage the amount of annual pro bono support on such small budgets, multiplying the value and impact of every dollar we receive.
WildAid channels 100% of donations from the public straight to the field, where these funds are needed the most. This "100% to the field" promise, backed by transparent accounting, helps to distinguish WildAid from other conservation organizations.
We are a four star-ranked charity on Charity Navigator.
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At WildAid, your privacy is our utmost priority. WildAid does not sell, rent, trade or share any donor information to or with a third party. Donor personal information is used only to process donations, to send receipts and thank yous; to inform donors of WildAid’s global work; and to solicit donors on an infrequent basis. Donors may opt-out of WildAid direct mail or email communication at any point. WildAid sends only one direct mail piece annually for a year-end campaign. Furthermore, opt-out information is located at the bottom of any WildAid email sent to its donors and supporters. All transaction and credit card information entering the WildAid donation system is encrypted using SSL certificates from VeriSign.