WildAid's mission is to end the illegal wildlife trade within our lifetimes.

To achieve this WildAid uniquely focuses on raising awareness to reduce the demand for threatened and endangered species products and to increase public support for wildlife conservation.

WildAid is a non-profit 501(c )3 organization headquartered in San Francisco with representation in China, India, Galapagos, London and Canada.

We are also revolutionary in our funding - Our overhead is funded by donations from foundations and direct donations from individuals so that all on-line donations can go 100% into programs.