Our China media profram is the only communications campaign proven to effectively address the demand for illegal wildlife products. Since 1996, WildAid has been working with governments, celebrities, media and other partners to reduce consumer demand for threatened wildlife products globally. In addition to reaching up to 1 billion people per week with celebrity-driven consumer messaging, WildAidworks behind the scenes in schools and colleges, with politicians and local communities to create a new generation of wildlife conservationists.

Working as much as possible through pro bono partnerships, WildAid is also undoubtedly among the most cost-effective campaigns in wildlife conservation - securing millions of dollars worth of free advertising space, celebrity endorsements and other services annually.

Regional results have included 78% of viewers in Taiwan reporting that they would never use endangered species products again, and 30% of viewers in Thailand reporting they had stopped eating shark fin soup as a result of our shark fin soup campaign.