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WildAid is headquartered in San Francisco, with representation in China, India, Ecuador, Canada and UK. With a total of 13 full time staff, a handful of consultants and an annual budget of $2.2 million in 2009, WildAid has leveraged well over $100m in free media design and broadcast support.
The WildAid conservation approach is unique and effective. It evolved from the extensive undercover research work on illegal wildlife trafficking undertaken by founders Peter Knights and Steven Trent while working for the Environmental Investigation Agency. They were having success in exposing wildlife crime, but saw that many governments lacked the finance and expertise to remedy the situation. WildAid was founded in 2000 and over the past 9 years the organization has developed two model programs to address the underlying demand for endangered species and the weakness in their protection in the field.
The Communications Model has been focused in China, India and Ecuador. We create culturally sensitive customized multimedia public awareness campaigns. Our unique approach includes collaboration at all levels from grass roots and local villagers to government leaders and prominent individuals. We produce informative program, investigative reports, and projects encouraging conservation participation.
The communications campaign by the numbers:
· 1 billon people reached per week in China
· 170 million USD of donated media design and broadcast
· 500 million people reached per week in India
· 150+ PSAs in multiples languages, versions and formats
· 80+ international celebrity and sporting ambassadors
· 50+ media partners in TV, transportation, outdoor, video, internet, print
Through third party surveys it has already demonstrably proven attitudinal change in some target markets, such as China, Taiwan and Thailand.
The Marine Sanctuary Model is currently focused on protecting the Galapagos Marine Reserve (one of the largest sources of illegal shark fins to Asia) in Ecuador. WildAid has systematically produced all the necessary elements of effective marine protection. The comprehensive and replicable program includes aspects such as native species protection, patrol boat acquisition and maintenance, creating informant networks, sniffer dog policing, satellite monitoring and the arrests and prosecutions of poachers. In the Galápagos, media campaigns were used to build public support creating and enforcing national environmental laws.
WildAid's models are widely acclaimed within the conservation community and have delivered measurable results with very limited resources.
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