Juegales Limpio (Play It Clean) Campaign WildAid, in cooperation with Ecuador's national soccer team, Seleccion Nacional, and Norlop JWT, launched a high profile multimedia campaign in Quito, Ecuador.  The campaign's goal is to associate Ecuadorians' emotions and pride for their soccer idols with the heritage of their natural surroundings and sharks.

Pride of Ecuador This powerful campaign emphasizes the Galapagos Islands as the shared cultural heritage of all Ecuadorians - bridging age, race, class - to urge consumers to take an active pride and interest in protecting this heritage.

Metamorphosis This series combines human and animal features to emphasize the shared beauty and distinction of both - stimulating pride, empathy, and an interest in preserving the wildlife populations of the Galapagos.