WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand and increasing public and political will through awareness campaigns and providing comprehensive marine protection.
The illegal wildlife trade is estimated to be worth over $10 billion per year and has drastically reduced many wildlife populations around the world. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet little is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing the demand for these products, with the simple message: when the buying stops, the killing can too.
Established in 1999, WildAid has grown into the leading environmental communicator to reduce the demand for endangered species products. With an unrivaled portfolio of celebrity ambassadors and global network of media partners, WildAid is able to deliver high-impact, culturally sensitive multimedia campaigns, leveraging well over $200 million in pro-bono media support, and reaching one billion people every week. Headquartered in San Francisco, WildAid’s work spans over 80 countries, with representation in China, Ecuador, Vietnam, Thailand, Hong Kong, Tanzania, South Africa, Kenya, Canada and the UK.