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“Cuu Te Giac,” Vietnamese for “Save Rhinos”

Why are we working in Vietnam? In recent years, the country has become a primary market for rhino horn. Given its exorbitant cost, rhino horn is used by some to demonstrate affluence and social status, both as a hangover remedy and as a gift to political officials. Many believe it also cures myriad health problems including cancer and rheumatism, despite any medical evidence proving such benefits. 

Our campaign aims to educate the public about the rhino-poaching crisis and to counter the myths of rhino horn’s alleged medicinal benefits. After all, rhino horn is primarily composed of keratin fibers, the same as human hair and fingernails.

Nearly 70 artists and celebrities — including Maggie Q, co-star of ABC’s “Stalker” — have helped to bring WildAid’s “Cuu Te Giac” (or “Save Rhinos”) message to the people of Vietnam. Over 30,000 people have pledged never to use rhino horn, and over 1 million people have seen campaign ads through our media partners, according to WildAid Vietnam.

Given that younger generations can be highly influential in persuading their elders not to buy wildlife products, we’ve also taken this message to seven universities located throughout the country. More than 1,000 students have actively participated in our #cuutegiac social media campaign, as shown here. 

“The campaign has a powerful impact on young people like us,” said Nguyen Hoang Tuan, a student at Ton Duc Thang University in Ho Chi Minh City, “especially when we’ve learned that Vietnam is the main culprit of this crisis.” 

“Stop Using Rhino Horn," is a three-year campaign in partnership with African Wildlife Foundation and CHANGE, with support and cooperation from the Vietnamese government as well as business leaders and media partners. Our partners have given $1.6 million in pro bono media that has reached millions of consumers. Visit WildAid Vietnam's website for more photos of the campaign.

Above: Infographic on the "Cuu Te Giac" campaign in Vietnamese and English; below, a Vietnamese news report on Maggie Q's visit to Vietnam for the campaign in April.