News

WildAid #1 Wildlife Conservation Charity, 2014

WildAid is proud to be ranked top Wildlife Conservation Charity within the Animals category by Charity Navigator. With a new rating of 99.42 (out of 100) WildAid is up from last year’s rating of 99.18.

Kathryn Bigelow's 'Last Days' Premieres Alongside Launch of LastDaysofIvory.com

LAST DAYS, Kathryn Bigelow’s PSA about elephant poachingis now available online in conjunction with the launch of LASTDAYSOFIVORY.COM.  The film and website aim to put the illegal ivory trade and the terrorists profiting from it out of business, in order to protect endangered elephants and innocent people. Of the project, the Academy Award-winning director says: “An elephant disappears every 15 minutes. It is our hope that this film helps to bring an activist into existence at least that often.”

2014 Year in Review

December is a good time to look back over the accomplishments of the past 12 months.  It’s been a busy year!  Here are some of the highlights of 2014:

January 6 - China Crushes Six Tons of Ivory
China destroys six tons of confiscated ivory in what WildAid Ambassador Yao Ming describes as a “significant step in raising public awareness.”

February 12 -13 – Jackie Chan Goes to London for the Conference on Illegal Wildlife Trade and WildAid Releases New PSAs ...

Li Bingbing Takes Ivory Free Pledge & Stars in New PSA

Chinese film icon and WildAid Ambassador Li Bingbing took the Ivory Free pledge and released a new PSA and print campaign at a Beijing press conference on December 5. The new PSA will be broadcast on television and on more than 1,300 movie screens through a partnership with Wanda Cinemas. The print ads are displayed now at airports in Beijing and Shanghai. 

WildAid Featured on QUEST

WildAid’s Peter Knights was featured on the November 25 episode of QUEST, KQED's science and conservation magazine, which explored the issue of shark finning and how one restaurant has changed its menu to comply with California’s shark-fin ban.

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