WildAid, Save the Elephants, and the African Wildlife Foundation kicked off a campaign to reduce ivory demand today at the Shanghai Pudong Shangri-La Hotel. Former NBA star Yao Ming and WildAid co-founder Peter Knights called on China to help raise awareness of elephant poaching, reduce the demand for ivory, and protect endangered wildlife.
NBA Cares, the National Basketball Association’s (NBA) global social responsibility program, and international conservation organization WildAid are launching a multimedia campaign in China to help reduce the demand for endangered wildlife products. The campaign will feature NBA stars, including Pau Gasol of the Los Angeles Lakers and Tyson Chandler of the New York Knicks, in 30-second messages for television and social media.
On November 14th, the U.S. Fish and Wildlife Service will crush six tons of ivory, seized over the last 25 years. The decision by the Obama administration to publicly destroy stocks is applauded by WildAid, the only organization to solely focus on reducing the demand for wildlife products.