International film star and renowned conservationist Edward Norton filmed two public service announcements on the illegal ivory trade in New York City yesterday. The messages will be part of the “Say No To Ivory” campaign launched earlier this year by WildAid and Save the Elephants.
Online video targets key trade market as poaching levels rise
WildAid and the African Wildlife Foundation (AWF) are launching their “Say No to Rhino Horn” campaign in Vietnam and China with graphic footage. The public service message, titled “The Sickening Truth,” is currently being shared online only and carries a warning since it contains explicit video of a rhino that was left for dead after her horn and a large portion of her face were brutally hacked off.