Campaigns featuring some of China’s biggest celebrities, including basketball star Yao Ming and actor Jackie Chan, have persuaded some Chinese to think twice about eating shark fin soup. But changing attitudes about the centuries-old delicacy, a large contributor to decimated shark populations, continues to be a challenge.
For many Chinese, the soup, which dates back the Ming Dynasty, is considered a matter of wealth and prestige, often featured at weddings and banquets. Some also believe shark fin has medicinal value, despite a lack of scientific evidence.
WildAid launched a “National Aquatic Wildlife Conservation Awareness Month.” Initiated by Ministry of Agriculture of China, the awareness campaign is the first of its kind in terms of scale (in over 20 provinces) and time (one month). It aims to educate and raise awareness of aquatic wildlife conservation among students in China.
On the eve of the State of Hawaii becoming the first jurisdiction to ban sales of shark fin soup, local and international conservation groups praised the ground-breaking move as a first step to halting the decimation of global shark stocks.
WildAid's innovative awareness campaigns have been entered in Nau's Grants 4 Change online competition. The winner receives $10,000 for their project. We need this to launch a new airmedia campaign to educate travellers about the illegal wildlife trade - and what NOT to buy abroad. Follow the instructions below to help win $10,000 for endangered species. Every vote counts! A few minutes of your time could win $10,000 for endangered species!