In just a few short months, WildAid’s second-year initiatives for our “Stop Using Rhino Horn” campaign have become viral hits in Vietnam, reaching over 1 million people via traditional and social media channels.
Why are we working in Vietnam? In recent years, the country has become a primary market for rhino horn. Given its exorbitant cost, it’s used by some to demonstrate affluence and social status, both as a party drug and as a gift to important political officials. It’s also peddled as a cure for myriad health problems including cancer, despite any medical evidence proving such benefits.
Our campaign aims to educate the public about the rhino-poaching crisis and to counter the myths of rhino horn’s alleged medicinal benefits. After all, rhino horn is primarily composed of keratin fibers, the same as human hair and fingernails.
Update, Tuesday, June 2. Good news: AB 96, the bill to close ivory trade loopholes in California, has passed overwhelmingly and on a bipartisan basis in the state assembly. The 62-14 vote is a big win for Speaker Toni G. Atkins' bill. The state senate will now take up the legislation; we will keep you posted on upcoming hearings.
On Friday, WildAid attended an ivory destruction event in Beijing, where nearly 1,500 pounds of tusks and carvings were destroyed.
During the event, Zhao Shucong, head of China’s State Forestry Administration, announced that China "will strictly control ivory processing and trade until the commercial processing and sale of ivory and its products are eventually halted.”
Lang Lang, one of the world’s most famous classical pianists performing today, has stepped up to fight the global ivory trade in a stirring new public service announcement (PSA) to be distributed throughout his native China, the world’s largest market for ivory.
As part of the Ivory Free campaign sponsored by WildAid, African Wildlife Foundation and Save the Elephants, Lang Lang’s PSA aims to educate the public on the toll that both legal and illegal ivory sales are taking on Africa’s elephants: An estimated 33,000 are poached annually.