Ding Junhui was in town to film a public service announcement (PSA), in his capacity as WildAid's ambassador.
Chinese prodigy Ding has loved animals since he was a child, particularly dolphins, and wants to promote the idea of protecting wildlife, to reach more people. In his PSA, Ding appeals to the audience to protect endangered animals through the message, 'When the buying stops, the killing can too'.
Sharks have thrived in the world's oceans for more than 400 million years, but a comprehensive new report released today by Oceana and WildAid reveals that the world's shark populations have been devastated by human activities. The new report, entitled "End of the Line," shows how the global demand for shark products, and in particular shark fin soup, has prompted gruesome and wasteful fishing practices that could effectively lead to their extinction.
Editor's note: Bo Derek is an actress who starred in the movie "10." Most recently, she starred in the series "Fashion House." She is also an activist working extensively to raise awareness of the costs of wildlife trafficking. She submitted this commentary to CNN's Larry King Live.
When I first visited the Galapagos Islands Marine Reserve, I expected to see an untouched paradise. While it is still beautiful to the naked eye, behind the scenes, all is not well. While there, I learned that the famous sharks of the Galapagos were under siege for their fins.
Former table tennis star player Kong Linghui led a contingent of Chinese Olympic champions to feature in a set of public service messages on environmental and wildlife protection for the WildAid.
These high-impact videos, which were released on Thursday by the WildAid in Beijing, will be aimed at reducing demand for endangered wildlife and have included many Chinese Olympic champions, like Kong, Lou Yun, Zhang Yining, Zhan Xugang and Li Ting.