Chinese film icon and WildAid Ambassador Li Bingbing took the Ivory Free pledge and released a new PSA and print campaign at a Beijing press conference on December 5. The new PSA will be broadcast on television and on more than 1,300 movie screens through a partnership with Wanda Cinemas. The print ads are displayed now at airports in Beijing and Shanghai.
WildAid’s Peter Knights was featured on the November 25 episode of QUEST, KQED's science and conservation magazine, which explored the issue of shark finning and how one restaurant has changed its menu to comply with California’s shark-fin ban.
WildAid is calling on the public to do its part to end the ivory poaching crisis by taking the Ivory Free pledge at ivoryfree.org. The new campaign asks consumers to pledge to never buy, own or accept ivory as gifts, and to support stronger government bans and actions to tackle the illegal ivory trade.
Protection under Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) kicks in this week for five more shark species and two manta ray species. Any trade in oceanic whitetip shark, porbeagle, scalloped hammerhead shark, smooth hammerhead shark, great hammerhead shark, and manta ray products is now to be restricted via national regulations to “avoid utilization incompatible with their survival.” The designation was passed at the CITES’ 16th Conference of the Parties in Bangkok, Thailand in March of 2013 and the listings go into effect this Sunday, September 14.