LAST DAYS, Kathryn Bigelow’s PSA about elephant poaching, is now available online in conjunction with the launch of LASTDAYSOFIVORY.COM. The film and website aim to put the illegal ivory trade and the terrorists profiting from it out of business, in order to protect endangered elephants and innocent people. Of the project, the Academy Award-winning director says: “An elephant disappears every 15 minutes. It is our hope that this film helps to bring an activist into existence at least that often.”
Chinese film icon and WildAid Ambassador Li Bingbing took the Ivory Free pledge and released a new PSA and print campaign at a Beijing press conference on December 5. The new PSA will be broadcast on television and on more than 1,300 movie screens through a partnership with Wanda Cinemas. The print ads are displayed now at airports in Beijing and Shanghai.
WildAid’s Peter Knights was featured on the November 25 episode of QUEST, KQED's science and conservation magazine, which explored the issue of shark finning and how one restaurant has changed its menu to comply with California’s shark-fin ban.
WildAid is calling on the public to do its part to end the ivory poaching crisis by taking the Ivory Free pledge at ivoryfree.org. The new campaign asks consumers to pledge to never buy, own or accept ivory as gifts, and to support stronger government bans and actions to tackle the illegal ivory trade.