Chinese film icon and WildAid Ambassador Li Bingbing took the Ivory Free pledge and released a new PSA and print campaign at a Beijing press conference on December 5. The new PSA will be broadcast on television and on more than 1,300 movie screens through a partnership with Wanda Cinemas. The print ads are displayed now at airports in Beijing and Shanghai.
WildAid’s Peter Knights was featured on the November 25 episode of QUEST, KQED's science and conservation magazine, which explored the issue of shark finning and how one restaurant has changed its menu to comply with California’s shark-fin ban.
WildAid is calling on the public to do its part to end the ivory poaching crisis by taking the Ivory Free pledge at ivoryfree.org. The new campaign asks consumers to pledge to never buy, own or accept ivory as gifts, and to support stronger government bans and actions to tackle the illegal ivory trade.
Hong Kong lawmaker Dr. Hon Elizabeth Quat JP has come to Kenya to help build bridges between China and Africa as part of her campaign to stop the buying of ivory and end the killing of elephants. The trip was organized in partnership with WildAid, Save the Elephants, the African Wildlife Foundation, the Northern Rangelands Trust and Stop Ivory. While ivory stocks are still sold legally in Hong Kong, the government has taken steps to combat the illegal trade, pledging to destroy its 29.6 tonnes of confiscated illegal ivory by the middle of next year. Dr. Quat wants her government to do more.