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The Story Behind the #JoinTheHerd Elephant

Since our Thursday launch of the #JointheHerd campaign at YearoftheElephant.org, we've received dozens of emails asking who took the iconic photo of a bull elephant now seen in tens of thousands of #JoinTheHerd photos online.

The photographer is Australian-born Shannon Benson, who gives us the backstory:

I was in an area called the Klaserie, which is part of the greater Kruger region of South Africa. It was an early morning drive, and as the sun was rising and we were considering heading back to camp, this majestic beauty appeared as if from nowhere. He confidently swayed his way toward the vehicle.

It was the largest bull elephant I had seen to date, and I was filled with awe, excitement and admittedly intimidation. This shot was captured just before I couldn't zoom back any further while trying to keep him within frame. After that I simply took some close up shots as he passed right by the Land Cruiser and continued on his way. After that I finally took a breath again!

Follow Shannon on Instagram at @shannon__wild