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WildAid in the News

National Geographic

Fake rhino horn cell phone cases coming to a store near you? It may sound strange, but that’s what one San Francisco-based startup has in mind—and it thinks such products can save the animals.

The Economist

FOR anybody who fears that China’s interest in elephants’ tusks could spell doom for the great beasts, there have been two pieces of good news. On September 25th Xi Jinping, the Chinese president, joined Barack Obama in pledging “significant and timely steps” to halt commercial trade in ivory. Then on October 15th China announced a one-year ban on the import of ivory hunting trophies from Africa, closing a big loophole. Wildlife activists are delighted. These moves should have “a profound effect” on elephant numbers, says Peter Knights of WildAid, a charity.

The Robb Report

Hollywood celebrities are known to toot their own horns, but on Saturday, November 7, the stars came out to call attention to the horns—and tusks, fins, and bones—of some of the world’s most endangered animals. The event was the annual fundraiser for WildAid, a 15-year-old conservation group that takes a novel, and increasingly effective, approach to protecting wildlife. Held at the Montage Beverly Hills hotel, the gala doubled its projected fundraising goal, bringing in close to $2 million in donations and auction sales. 


Many of the 100 million sharks killed each year are slaughtered for their fins alone. The fins are used in shark fin soup, a prized delicacy in Asia.

California is one of 10 states that have banned the sale of shark fins, to help protect the animals. The International Union for Conservation of Nature says one-third of all shark species are threatened with extinction.

Now a San Francisco-based startup hopes its technology will reduce demand for their fins. [...]

National Geographic

Hong Kong—the world’s largest retail market for elephant ivory—says it may now consider banning its ivory trade. 

National Geographic

The announcement Friday that the United States and China will work together to enact “nearly complete bans” on the import and export of ivory represents the most significant step yet in efforts to shut down an industry that has fueled the illegal hunting of elephants, putting some species at risk.

The Huffington Post

The state of California has effectively banned the sale of nearly all ivory and rhinoceros products, in a sweeping measure aimed at curbing the slaughter of the animals.

Daily Maverick

Behind South Africa’s rhino-poaching epidemic lies a single, simple thing: the extremely high price some people will pay for rhino horn in Asia. The large amounts of cash handed over in shops and back alleys in Vietnam and China in exchange for small bags of rhino-horn powder, tiny trinkets, necklaces and bracelets – and sometimes whole horns – supports a transnational network of crime that excels at evading controls. The money buys off Asian customs officials, police and airline staff.

All Africa

Customs officers in Vietnam seized more than two tons of elephant tusks, eight days after confiscating an ivory shipment weighing nearly a ton, authorities said on Monday.

The estimated 4.4 million dollars worth of ivory was disguised as logs and hidden within a shipment of timber from Nigeria.

The cargo was posted to the same company listed as the receiver for nearly a ton of elephant tusks and rhinoceros horn from Mozambique that was discovered on August 13, said Ho Xuan Tam, Da Nang Customs Department spokesperson.

The Economist

POACHING rhinos is a grisly business. Rather than attract attention with gunfire, many poachers prefer to use a tranquilliser dart to immobilise the rhino and then hack off a chunk of its face to pull out the horn. The beast usually dies of blood loss or suffocation within hours. But the work is lucrative; booming demand in China and Vietnam has pushed the price of rhino horn over $65,000 a kilo in some markets.