In just a few short months, WildAid’s second-year initiatives for our “Stop Using Rhino Horn” campaign have become viral hits in Vietnam, reaching over 1 million people via traditional and social media channels.
Why are we working in Vietnam? In recent years, the country has become a primary market for rhino horn. Given its exorbitant cost, it’s used by some to demonstrate affluence and social status, both as a party drug and as a gift to important political officials. It’s also peddled as a cure for myriad health problems including cancer, despite any medical evidence proving such benefits.
Our campaign aims to educate the public about the rhino-poaching crisis and to counter the myths of rhino horn’s alleged medicinal benefits. After all, rhino horn is primarily composed of keratin fibers, the same as human hair and fingernails.
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