Campaigns featuring some of China’s biggest celebrities, including basketball star Yao Ming and actor Jackie Chan, have persuaded some Chinese to think twice about eating shark fin soup. But changing attitudes about the centuries-old delicacy, a large contributor to decimated shark populations, continues to be a challenge.
For many Chinese, the soup, which dates back the Ming Dynasty, is considered a matter of wealth and prestige, often featured at weddings and banquets. Some also believe shark fin has medicinal value, despite a lack of scientific evidence.
