The department of video and audio programs under China's official Xinhua News Agency is to cooperate with the WildAid to create public service ads to promote the preservation of threatened and endangered species.
The two sides signed an agreement Friday, under which the WildAid, a San Francisco-based wildlife preservation group, will fund the production of the advertisements on environmental issues agreed by both sides.
The Xinhua video and audio department will air the ads in its TV programs and broadcast media to be developed, according to the agreement.