NBA CARES & WILDAID
Join us on 'The Wildlife Team'! Tyson Chandler of the New York Knicks joins Los Angeles star, Pau Gasol, as a spokesman for the cause helping us leverage the popularity of the NBA to support our mission. With a $10 donation, you can directly support elephant & rhino conservation and we will send you exclusive never-before-seen content. 100% of all donations go directly to our programs. Please specify 'The Wildlife Team' in the donation comments section.
To lend your voice and encourage others to support conservation, sign our pledge in direct support of the species we work to protect.
WildAid and NBA Cares, the NBA's global social responsibility program, are partnering to promote the support of wildlife conservation in the U.S. and to reduce the illegal trade of wildlife products in China. We have joined forces in the fight to reduce the consumption of wildlife products, including ivory and rhino horn, which are both currently driving a poaching epidemic of elephants and rhinos fueled by demand from markets in China and Vietnam.
According to a 2011 survey conducted by IFAW, “Elephant poaching levels are the worst in a decade and recorded ivory seizures are at their highest levels since 1989.” In 2011 alone, 25,000 elephants were killed. Two rhinos are killed each day in South Africa, as rhino populations have declined 95 percent worldwide over the past 40 years.
As a member of one of the NBA's most globally popular teams, New York Knicks center Tyson Chandler stated, "I am proud to team up with NBA Cares and WildAid to raise awareness about the illegal trade of wildlife products and wildlife conservation. It is my hope that together we can encourage people to stop buying and ultimately stop poaching."
Peter Knights, our Executive Director, said, "Increased affluence has led to rising demand for ivory in China and rhino horn in Vietnam, while the Chinese and Vietnamese publics are largely unaware of the crises. Given the NBA's popularity around the world, we hope our partnership wtih NBA Cares can help reduce demand."
The campaign will run during the remainder of the 2012-13 NBA season and playoffs.