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Climate

Chinese Celebrities Urge Public to Adopt Low-carbon Transportation for World Car Free Week

Today, in celebration of World Car Free Week, WildAid released the latest PSA series from its GOblue campaign to promote low-carbon transportation across China. 

The series of TV and billboard ads feature Chinese actress Dilraba Dilmurat and actor Zhang Binbin advocating for low-carbon transportation, including bicycling, to combat air pollution and climate change. The PSAs and billboards will appear on television, online and in subway stations, airports and public spaces across China beginning this week. 

The new GOblue campaign encourages low-carbon transportation in everyday life. In this ad, Dilraba Dilmurat and Zhang Binbin are representative of the vibrant young people across the country that run, use bicycles, skateboards, scooters, and more to shop, work and play. Instead of being stuck in traffic, the celebrities are immersed in the urban landscape allowing them to savor the surprises of the city and embody the campaign slogan, "car free is care free."

View the campaign

GOblue - Car Free is Carefree Chinese

World Car Free Day 2017

Chinese Stars Promote Diets that Improve Health and Flight Climate Change

Chinese superstars Angelababy, Huang Lei and Huang Xuan encourage the public to eat better to improve their personal health and the health of our planet

Today at a high-profile event in Beijing, Chinese icon Huang Xuan helped launch an effort to improve public health and fight climate change with WildAid's Shu Shi campaign. The campaign includes video public service announcements (PSAs), billboards, social media, and partnerships that encourage the public to eat more fruits and vegetables, and to consume less meat with the slogan: "Be fresh.

Schwarzenegger: Future of Climate Is On Your Plate

BEIJING (November 15, 2016) — Entertainment industry icons and climate activists Gov. Arnold Schwarzenegger, James Cameron and Li Bingbing star in a groundbreaking series of public service announcements to inspire individual climate action against the backdrop of uncertainty in the environmental movement wrought by the election of Donald Trump to the White House.

Grab a Bike and GOblue: New China Campaign Encourages Low-Carbon Transportation

Li Zhiting for GOblue

BEIJING (September 22, 2016) — Today, on World Car Free Day, WildAid released the latest PSA series from our GOblue campaign to promote low-carbon transportation across China. The series of three ads features Chinese celebrity ambassadors including actress Gao Yuanyuan along with actor Jiang Jinfu and actor/singer Li Zhiting, advocating for bicycle transportation to combat air pollution and climate change. The PSAs and billboards appear in subway stations, airports and public spaces across China 

Each celebrity PSA was filmed in a different city — Beijing (Gao Yuanyuan), Shanghai (Jiang Jinfu) and Guangzhou (Li Zhiting) — and features the stars riding bikes and walking as they encounter a unique and interesting side of their city that’s missed while in a car. 

“I feel like I am a part of this city and getting out on a bike is a greener way to get around,” said Gao Yuanyuan in her Beijing-based PSA. “While it might not provide instant changes, I’m willing to do my minor part to help make my city a better place.”

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