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Chinese Stars Promote Diets that Improve Health and Flight Climate Change

Chinese superstars Angelababy, Huang Lei and Huang Xuan encourage the public to eat better to improve their personal health and the health of our planet

Today at a high-profile event in Beijing, Chinese icon Huang Xuan helped launch an effort to improve public health and fight climate change with WildAid's Shu Shi campaign. The campaign includes video public service announcements (PSAs), billboards, social media, and partnerships that encourage the public to eat more fruits and vegetables, and to consume less meat with the slogan: "Be fresh.

Schwarzenegger: Future of Climate Is On Your Plate

BEIJING (November 15, 2016) — Entertainment industry icons and climate activists Gov. Arnold Schwarzenegger, James Cameron and Li Bingbing star in a groundbreaking series of public service announcements to inspire individual climate action against the backdrop of uncertainty in the environmental movement wrought by the election of Donald Trump to the White House.

Grab a Bike and GOblue: New China Campaign Encourages Low-Carbon Transportation

Li Zhiting for GOblue

BEIJING (September 22, 2016) — Today, on World Car Free Day, WildAid released the latest PSA series from our GOblue campaign to promote low-carbon transportation across China. The series of three ads features Chinese celebrity ambassadors including actress Gao Yuanyuan along with actor Jiang Jinfu and actor/singer Li Zhiting, advocating for bicycle transportation to combat air pollution and climate change. The PSAs and billboards appear in subway stations, airports and public spaces across China 

Each celebrity PSA was filmed in a different city — Beijing (Gao Yuanyuan), Shanghai (Jiang Jinfu) and Guangzhou (Li Zhiting) — and features the stars riding bikes and walking as they encounter a unique and interesting side of their city that’s missed while in a car. 

“I feel like I am a part of this city and getting out on a bike is a greener way to get around,” said Gao Yuanyuan in her Beijing-based PSA. “While it might not provide instant changes, I’m willing to do my minor part to help make my city a better place.”

James Cameron, Arnold Schwarzenegger Speak Out for Reduced Meat Consumption

Arnold Schwarzenegger and James Cameron on set to film a new PSA for WildAid's 5 To Do Today campaign (Vern Evans)

Today, WildAid’s 5 To Do Today climate action campaign, in partnership with the Chinese Nutrition Society kicked off a new campaign focused on reducing meat consumption in China, which is currently expected to rise by 50% by 2030.