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Kong Linghui

Olympic champions send wildlife-protecting messages for WildAid

Former table tennis star player Kong Linghui led a contingent of Chinese Olympic champions to feature in a set of public service messages on environmental and wildlife protection for the WildAid.

These high-impact videos, which were released on Thursday by the WildAid in Beijing, will be aimed at reducing demand for endangered wildlife and have included many Chinese Olympic champions, like Kong, Lou Yun, Zhang Yining, Zhan Xugang and Li Ting.

WildAid Partners with World Channel Inc.

WildAid's new partner, KMTP32 World Channel, is now showing our PSAs in their primetime schedule, bringing our conservation messages to the Chinese community in California's Bay Area.

World Channel is a diverse and multi-faceted entertainment company that provides quality in-language entertainment to Chinese communities in key cities across North America. We would like to extend a special thank you to World Channel as their generous donation of airtime will be instrumental in reaching out to the Chinese American community.

Chinese belly-gods warn: Eating shark fins to have ecological, health consequences

A London-based environmental advocate warned Monday that preying on sharks merely for the fins will not only harm the ecological system, but may also be bad for the health of consumers.

Steve Trent, president of U.S.-headquartered Wild Aid, said it was important for China, the world's largest consumer of shark fins, to promote public awareness of the protection of this animal which is feared on the verge of extinction.