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Li Bingbing

Li Bingbing Takes Ivory Free Pledge & Stars in New PSA

Chinese film icon and WildAid Ambassador Li Bingbing took the Ivory Free pledge and released a new PSA and print campaign at a Beijing press conference on December 5. The new PSA will be broadcast on television and on more than 1,300 movie screens through a partnership with Wanda Cinemas. The print ads are displayed now at airports in Beijing and Shanghai. 

China’s Leading Actress Joins Campaign Against Ivory and Rhino Horn Trade

China’s top actress and United Nations Environment Programme (UNEP) Goodwill Ambassador, Li Bing Bing, is joining the world’s largest wildlife awareness campaign against the ivory and rhino horn trade in a series of public service announcements beginning with “War.” The screen star will appear in five live action spots currently being scheduled to air throughout China as part of the “Say No To Ivory and Rhino Horn” Campaign.