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WildAid documentaries bring stories of imperiled wildlife to Chinese viewers

Celebrity star power is helping raise awareness of the plight of endangered wildlife through a stunning new Chinese documentary series. The five-part film series was launched in Shanghai today with the Shanghai Media Group's New Media Business Unit and WildAid.

The series pairs a celebrity with a different animal, telling the story of tigers, manta rays, sharks, rhinos, the Yangtze finless porpoise, and the vaquita. The documentaries were filmed in China, India, the United States, the Bahamas, Mexico, and Kenya.

WildAid CEO Peter Knights Honored

Wildlife champion Peter Knights has been honored with a Bay Area Jefferson Award for public service. A segment featuring Knights and fellow shark advocate Julie Packard of the Monterey Bay Aquarium aired on KPIX Channel 5 News.

Superstar Jay Chou Joins Fight Against Illegal Wildlife Trade

We’re pleased to announce that Jay Chou, one of Asia's biggest celebrities, has joined the fight with WildAid in a new campaign against rhino horn, shark fin, elephant ivory and other products that are decimating wildlife. 

Chou is a native of Taiwan, once a hotbed for rhino horn trafficking and consumption. In fact, in the early 1990s, Taiwan was the biggest consumer of rhino horn, contributing to a poaching crisis at the time that decimated rhino populations. But thanks to decisive new laws and a mass education campaign, Taiwan ended its trade in rhino horn. Since then, rhino populations rebounded until new demand for rhino horn developed in Vietnam and mainland China, where it is peddled as a panacea for ailments and diseases, from hangovers to cancer. Currently about 1,200 rhinos are killed each year in South Africa.

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Brunei Institutes Asia’s First Nationwide Shark Fin Ban

WildAid urges others in the region to follow as traders report declining demand