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Buy a billboard in China. Strike a blow against shark fin soup!

Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world.

Now you can take advantage of an unprecedented opportunity to make a direct impact in the fight to save sharks.

Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup.

Chinese Basketball Hero, Yao Ming Acts to Saves the Sharks

Basketball star and China's most popular figure, Yao Ming, today launched a new stage in a hard-hitting campaign to save the world's fast dwindling shark populations. Featuring a new public service announcement (PSA) and major billboard campaign with international conservation group WildAid. Yao timed the launch to take place the day before the first game of Shanghai Sharks basketball team, which he recently assumed control over.

World's first ban on shark fin makes Hawaii global leader in shark conservation

On the eve of the State of Hawaii becoming the first jurisdiction to ban sales of shark fin soup, local and international conservation groups praised the ground-breaking move as a first step to halting the decimation of global shark stocks.

WildAid and Ministry of Agrilculture launch aquatic awareness month

WildAid launched a “National Aquatic Wildlife Conservation Awareness Month.” Initiated by Ministry of Agriculture of China, the awareness campaign is the first of its kind in terms of scale (in over 20 provinces) and time (one month). It aims to educate and raise awareness of aquatic wildlife conservation among students in China.

Bo Derek in Kelowna for WildAid

Actress and model Bo Derek was in Kelowna this weekend promoting her work with conservation organization WildAid.

The star studded organization believes celebrities are often more effective at raising awareness than government organizations alone.

A recent public service announcement against shark-fin soup in China starring actor Jackie Chan and basketball player Yao Ming reached over one billion viewers, says Derek.

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