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High-End Chinese Media Outlet AirMedia Joins Hands with WildAid

WildAid and Beijing AirMedia Advertising Co., Ltd. launched a press conference today titled, "When We All Come Together, We Can Do Anything". The conference, held for the signing ceremony between the two parties, officially kicked off their committed collaboration on environmental and wildlife protection.

Olympic champions send wildlife-protecting messages for WildAid

Former table tennis star player Kong Linghui led a contingent of Chinese Olympic champions to feature in a set of public service messages on environmental and wildlife protection for the WildAid.

These high-impact videos, which were released on Thursday by the WildAid in Beijing, will be aimed at reducing demand for endangered wildlife and have included many Chinese Olympic champions, like Kong, Lou Yun, Zhang Yining, Zhan Xugang and Li Ting.

New Report Reveals Human Activities Threaten Survival of Sharks Worldwide

Sharks have thrived in the world's oceans for more than 400 million years, but a comprehensive new report released today by Oceana and WildAid reveals that the world's shark populations have been devastated by human activities. The new report, entitled "End of the Line," shows how the global demand for shark products, and in particular shark fin soup, has prompted gruesome and wasteful fishing practices that could effectively lead to their extinction.

Chinese snooker sensation Ding Junhui supports wildlife conservation by filming message

Ding Junhui was in town to film a public service announcement (PSA), in his capacity as WildAid's ambassador.

Chinese prodigy Ding has loved animals since he was a child, particularly dolphins, and wants to promote the idea of protecting wildlife, to reach more people. In his PSA, Ding appeals to the audience to protect endangered animals through the message, 'When the buying stops, the killing can too'.

China’s Turtles, Emblems of a Crisis (New York Times)

A link to the original article on the New York Times, can be found here.

Unnoticed and unappreciated for five decades, a large female turtle with a stained, leathery shell is now a precious commodity in this city's decaying zoo. She is fed a special diet of raw meat. Her small pool has been encased with bulletproof glass. A surveillance camera monitors her movements. A guard is posted at night.

The agenda is simple: The turtle must not die.

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