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Ideas of Chinese Youth to Feature in Global Wildlife Preservation Ads

A wildlife preservation group will create public service ads to be shown worldwide based on ideas by young people in China.

San Francisco-based WildAid and local partner Tencent, a major Chinese website, ended a six-month solicitation period for ad ideas Thursday.

Nine suggestions from Chinese youth, mostly college students, were chosen from among 2,160 candidates by environment experts, officials and votes from netizens on www.tencent.com.

Xinhua, WildAid to cooperate on raising wildlife preservation

The department of video and audio programs under China's official Xinhua News Agency is to cooperate with the WildAid to create public service ads to promote the preservation of threatened and endangered species.

The two sides signed an agreement Friday, under which the WildAid, a San Francisco-based wildlife preservation group, will fund the production of the advertisements on environmental issues agreed by both sides.

The Xinhua video and audio department will air the ads in its TV programs and broadcast media to be developed, according to the agreement.

Chinese belly-gods warn: Eating shark fins to have ecological, health consequences

A London-based environmental advocate warned Monday that preying on sharks merely for the fins will not only harm the ecological system, but may also be bad for the health of consumers.

Steve Trent, president of U.S.-headquartered Wild Aid, said it was important for China, the world's largest consumer of shark fins, to promote public awareness of the protection of this animal which is feared on the verge of extinction.

Buy a billboard in China. Strike a blow against shark fin soup!

Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world.

Now you can take advantage of an unprecedented opportunity to make a direct impact in the fight to save sharks.

Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup.

Chinese Basketball Hero, Yao Ming Acts to Saves the Sharks

Basketball star and China's most popular figure, Yao Ming, today launched a new stage in a hard-hitting campaign to save the world's fast dwindling shark populations. Featuring a new public service announcement (PSA) and major billboard campaign with international conservation group WildAid. Yao timed the launch to take place the day before the first game of Shanghai Sharks basketball team, which he recently assumed control over.

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