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Decimating Shark Population for Some Soup: Rising Demand for Fins Contributes to Decline in Shark Population, Critics Charge

The practice is particularly crude and cruel, critics say. The "finners" pull the sharks onto the boat, hack off some or all of their four fins, then throw the shark, usually still alive, back into the water. Unable to swim, the sharks sink to the bottom of the sea and die.

"Not only is it horrible to look at," says Peter Knights, the executive director of Wildaid, a conservation group, "but it's sheer waste. Ninety-five percent of the shark is thrown overboard."

Actress Kate Hudson Hair Care for a Cause

Hairstylist David Babaii and actress Kate Hudson have combined their passion for nature and beauty to create DAVID BABAII FOR WILDAID, an innovative new brand of professional haircare products and styling tools, with a percentage of the revenue from the line to benefit the global wildlife conservation organization WildAid.

Harrison Ford TV Public Service Announcements on Wildlife Trafficking

The U.S. Department of State, in partnership with WildAid, has produced three television public service announcements (PSAs) to combat wildlife trafficking featuring renowned actor Harrison Ford. More than 30 U.S. embassies in all regions of the world will showcase the PSAs in a global launch beginning June 5, World Environment Day. The ads will also be broadcast globally on television and cable stations.

Planet in Peril - Shark Finning

CNN's latest installment of the Planet in Peril focuses on shark finning, and the shark fin trade.

Here are two promotional clips for Lisa Ling's investigative report which will air in December:

http://www.cnn.com/video/#/video/tech/2008/07/15/pip.shark.finning.cnn

http://www.cnn.com/video/#/video/tech/2008/09/16/pip.shark.finning.cnn

CNN, WildAid - Conservation Home Run

After months of bad news about sharks, along comes this mornings in-depth and quite frankly astonishing coverage of Taiwans sharks fin trade by CNN's-Lisa Ling and Peter Knights of WildAid.

The "Planet in Peril" crew traveled with Knights to Taiwan's southern port city of Kaohsiung, which is considered one of the world's main hubs for shark fins. We watched as the fishermen unloaded their catch. Thousands of fins were thrown from one of the ships that had spent months fishing the international waters of the Pacific.

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